“Pizza with a Purpose”
There are only two words that when put together, can justifiably incite a riot.
Ok, sure, maybe there are other phrases that might stir up a crowd, BUT, in this particular instance, the very mention of free pizza was enough to bring out the neighborhood… out from under the covers, out of their classrooms and away from their responsible job duties, all just to wait in line for upwards of 2 hours to sample a taste of South Waterfront’s newest fast-casual local restaurant, Heart Pizza.
One guy in front of me, took a 2 hour lunch break just to wait in the line. He leaned in and whispered, “I’m going to get in trouble with my co-workers, I think.”
I attempted to help his cause and responded, ”Just bring them back some pizza!”
“That won’t work. They are in the line too!” He laughed.
So, what happens when somebody says, “Free Pizza!”? You GO. That’s what happens.
I was having my teeth cleaned down the street, and I overheard the dental hygienists saying something about pizza. They told me about the grand opening special that was going on in just a few hours:
Free pizza from 12pm to 8pm to promote the new shop. I had reason to stick around. I was hungry. I got a coffee, and by the time I came back, it was 12:30 and the line was already stretched down the street.
By 1:30 half of the pizzas were sold out.
By 2:45 they were ALL DONE.
Hooooooly mother of cheese S.Waterfront! Thank you for coming out! We are SOLD OUT!LOVE you and we’ll be back at11am tomorrow. pic.twitter.com/bdh1ayjE0J
— Heart Pizza (@HeartPizzaPDX) March 15, 2017
Brought to you by Micah Camden, the same co-founder of Portland’s beloved mini-chainlets, Blue Star Donuts (there’s one right next door), Boxer Ramen, and the recently sold Little Big Burger (across the street). He and partner Matt Lynch (Boxer Ramen) were on hand assembling pizzas and helping people get a taste of this new venture. The menu includes almost as many vegetarian options as there are meat toppings, so that’s good.
What it is: Neapolitan-style pizza, baked in 90 seconds at 875 degrees in a Stefano Ferraro brick oven. It’s fast-casual pizza that’s well made. You’ll find a rotating selection of around 12 pies made with high-quality, locally sourced ingredients and seasonal salads made fresh. The pizza does not come in slices, instead you get your own, whole, personal-sized pizza. You do not need to share with ANYONE.
They put their spin on pizza. You’ll find pies with chevre, pies with clams, pies with grapes, even pies with bone marrow and horseradish. Weird. (But I want to try it!)
I tried a solid Margherita, tomato sauce, fresh mozzarella, basil, olive oil drizzle…
…the potato with brown buttered leeks, fontina, rosemary, hot honey… (pictured above)
and my favorite of the three, the mushroom with truffle oil, sage and roasted garlic cloves (bottom right)
As if you needed another reason to go out and eat pizza, this restaurant truly has heart. For each pie purchased, $1 will be donated to a local Oregon charity.
The first location opened in February in downtown Portland, and according to Portland Monthly, there are more to come; near Lloyd Center and in Lake Oswego this Spring.
Go ahead, get your pizza on.
Heart Pizza · South Waterfront: 672 SW Gaines St., 503.954.1706
Open 11 a.m. to 10 p.m., daily.
Follow them on Facebook